What we do
(Or... "6 things you should know before getting together with our team...")
If you’re thinking about working with us, this could be the most important thing you read all day.
As you might expect, we’ve got countless tools, resources and case studies on our website – but you won’t find any of that stuff here.
Instead, we’ll give you a detailed breakdown of what we do in nothing but plain text.
It’s a quick and easy to understand four-minute read (free from agency buzzwords), and it explains exactly what we do and how we do it.
It’s also full of answers to frequently asked questions you’ll most likely have sooner or later.
The four minutes it takes for you to read this article will save you hours of time, and quickly help you determine if we’re a good match or not.
In short – We transform influencer marketing into a scalable media channel for teams that lack the time, tools or experience to run their campaigns themselves.
Here’s the full story:
We help large global consumer brands and direct-to-consumer startups with their influencer marketing efforts on Instagram and YouTube.
Think of us as an extended part of your in-house marketing team, working closely with yourself (or the person responsible for your influencer marketing efforts).
You tell us what your marketing goals are, and we’ll bring experience from over 7,000 collaborations across Instagram and YouTube, best practice from working with more than 100 different brands across the globe, and proprietary technology* to eliminate both waste of time and unnecessary guesswork .
(*even the teams at Google and YouTube were impressed, ahem, humble brag).
…we’re not a platform or do-it-yourself tool.
“I could really use another marketing software”.
Said no one ever. 🤣
On a more serious note, we quickly realized that the many tools that were available in the marketplace left our clients with all the hard work.
They still lacked the bandwidth, time or experience to be successful.
So, rather than offloading the work onto our clients, we’ve spent three years building an advanced operating system that lets us turn influencer marketing into a scalable media channel for you.
The technology/agency hybrid makes us more efficient, meaning we can spend more time and support on ensuring that your campaign is successful.
Beyond campaign execution, our studio and operations team will help you develop strategy, set the right goals and then track, measure and understand the results from your campaign.
Following a proven workflow and process (combined with the technology and experience), you’ll see better results than ever before.
What else? 90% of our clients tell us that it's challenging for them to find influencers in their industry.
So, that’s also something we do for you, but our approach is probably a little bit different from what you’ve seen before. Here’s why:
We don’t represent talent (and that’s a good thing!)
They’re not “our” influencers.
Instead, we operate entirely talent-independent to identify the right creators for your specific marketing objectives, tapping into an index of more than 15 million creators. This means that our interests are always 100% aligned.
We’ll remove those with low engagement, fake followers and the wrong audience before we refine our selection to what we think you’ll like.
Phrased differently, we’ll optimize your campaign for high engagement, the right audience and high-quality content.
We also take care of contracts, logistics, content approval, brand safety, payments and reporting.
You deal with us, and we’ll deal with everything else.
And your level of involvement can be flexible. Want someone on your team to work closely with us? Perfect. There’s no one with the time or expertise? No sweat, we’ve got your back either way.
You can hire us to run one specific campaign or all your influencer marketing over the next year.
Most of our clients prefer monthly and quarterly campaigns, combined with an “always-on” program. But there’s also those who limit their execution to specific events or product launches.
We can even help you with location-specific activations at festivals, events or across multiple cities at the same time.
But we know this is just the first date, so if this is feeling a little overwhelming, don’t worry. We’ll guide you step-by-step and hold your hand along the way.
Before we move forward, let’s cover a few other things. First, budgets…
Our clients allocate between $25,000 and $1,000,000 in marketing spend to each campaign. We know, that’s a large span, but as you know, marketing budgets can vary greatly from brand to brand.
How much of your overall media budget that “should” be allocated to influencer marketing will depend on your overall media mix, but when surveying marketing teams and clients we’ve learned that the average seems to be between 15% and 20%.
If you’re just starting out with influencer marketing or your boss is giving you a hard time about any of this, it’s worth mentioning that 78% of marketing teams will be allocating a dedicated budget to influencer marketing this year, and 62% are increasing their spend from last year.
It’s okay for you to have a specific budget in mind, or ask us for a suggestion. We’ll always give you options and we’re always upfront with campaign goals and what to expect.
But if you don’t have a marketing budget, we can’t really help you. In fact, 92% of influencers are now unwilling to accept product as compensation for their work. Makes sense when you think about it, doesn’t it?
Here’s what happens next (and when you hire us)...
When we first meet (either over video chat or in person), you’ll tell us about your current situation, experience, expectations and goals, as well as dive into any specific questions you might have. We’ve got teams in Stockholm, London, Los Angeles and New York.
We’ll map out a strategy, marketing plan and proposal based on your needs, for you to review. This includes campaign goals, key metrics, budgets, and often a first sample of what kind of influencers and content we think are a good fit.
If your situation is a challenging one, or if we’re building out a long-term plan, we may require follow-up meetings before charging ahead.
With your approval, we’ll kick things off with our internal studio and campaign operations team. You’ll get a strategic go-to-market plan, including a detailed timeline, and we’ll begin the execution of your campaign.