Popular content, tools and case studies

Content, insights and case studies that have helped thousands of marketing professionals take their influencer marketing efforts to the next level.


Strategy & Insights

8 Key Strategies to Succeed with Your Influencer Marketing

3 years and 250 campaigns later across 40 different countries, we've identified 8 Key Strategies that our clients now follow to have exceptional impact in their influencer marketing campaigns. Download PDF

The 2019 state of influencer marketing reporT

Our annual global brand study uncovering 89 unique insights and what 350+ marketing teams across 8 main industries across the globe think about the future of Influencer Marketing. Read report »

one-page case studies from our most popular campaigns

Our most popular case studies in an easy-to-read format with one campaign per page Download PDF

New & Noteworthy


Audience Insights

Stop the guesswork and see exactly who their followers are! Get a beautiful custom-made 18-page report for any creator, influencer or brand on Instagram with our audience insights tool.

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14 different proven campaign strategies for influencer marketing on Instagram

With more than a billion active users, Influencer Marketing on Instagram has matured beyond sponsored product placements. Over the last three years, we’ve identified 14 different proven campaign strategies that you can apply for your next campaign.

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Instagram Engagement Index

Engagement rate benchmark on Instagram in February 2019

Behind the Scenes Case Studies

These 2-page editorial case studies explain both the objective, execution, results and key takeaways across 6 very different brands and their marketing campaigns

AN Emotional bond

Creating an emotional bond with millennial parents for Hemtex.

fashion launch

Launching a new fashion collection with exceptional engagement

iconic style x 100

Rewriting iconic style with 100 influencers for Polo Ralph Lauren

becoming #1

How YouTube Music became #1 in the App Store with influencer marketing


How fintech company Klarna is Integrating their brand repositioning with influencer marketing

360 with uber

Executing a modern marketing campaign across out of home and influencer marketing with Uber

Execution & Capabilities

The framework we use to turn influencer marketing into a media channel

The 2019 Influencer Marketing framework outlines the 3-step formula we use to turn influencer marketing into a media channel.

How to launch a successful influencer marketing campaign on youtube

Key insights from 500+ YouTube collaborations and how to set yourself up to successfully turn influencer marketing on YouTube into your most valuable distribution channel.

how we execute influencer marketing campaigns on instagram

A fully transparent step-by-step breakdown of how we execute influencer marketing campaigns from start to finish.

Become a client or learn more

Want to discover if we can help your company or team with influencer marketing? Fill out the form to book a meeting with our team in Los Angeles, London or Stockholm. Creator or influencer? Contact us here instead.