A team of passionate experts operating globally
from offices in Stockholm, London and Los Angeles.

 

A MARKETING TECHNOLOGY COMPANY

Relatable is a marketing technology company on a mission to accelerate the shift in global media spend from traditional advertising channels to the future of media; people. We turn influencer marketing into a scalable media channel for our many clients, but that's only the starting point of our journey.

The next-generation growth of the global economy is driven by creativity, not knowledge or capital – and by empowering a large group of creative and influential individuals we believe that good things will happen in the world.


the decentralization of attention

With so many companies competing for attention in your industry, its more and more difficult to get your audience to pay attention and really engage with the the story of your brand.

There's more competition, and we also live in a mobile-first world where consumers are constantly interrupted by stories, photos and videos from people they trust, like and follow.  Additionally, people now have more publishing power than the world's largest media companies had no more than 10 years ago.

So, the days when traditional media held our undivided attention are long gone, and the smartest brands and marketers in the world quickly turned this new reality into their advantage. They built their marketing strategy in ways they knew would genuinely resonate with their target audience, on their terms - with engagement, entertainment and relevancy.

In return they now get to tell their story in a context where people are happy to listen.

 

INFLUENCER MARKETING was broken

While people turned into media companies, many brands still had a long way to go before they could media plan their influencer marketing efforts. They saw the opportunity, but there was little they could do.

The idea of moving 700 billion dollars of global advertising spend from traditional media companies to people – the media power houses of the future – is great in theory, but not necessarily easy in practice.

In fact, Both Fortune 500 Brands and brave startups struggled with both strategy, execution and quality while creators were equally frustrated with the overall process.

 

the world changes when we change our perspective

In late 2015 we set out to combine our extensive experience in media, technology and entertainment to solve these many different challenges by approaching the challenge from a new perspective.

We developed the technology that was missing based on the bottlenecks and problems our clients experienced - and were finally able to achieve things that no one had been able to do before.

The scale quickly lead to unique insights, new challenges and best practice that further accelerated the flywheel of both their, and our, business growth. More brands came onboard, and we consequently attracted an amazing team of people across the globe that now help our clients with their influencer marketing and digital advertising.

We're proud to have executed more than 5,000 collaborations with 80+ brands across 40 countries and built a team of talented co-workers across Stockholm, London and Los Angeles in less than 3 years.

 

Meet the team

You'll be working with a global team of experts with a deep understanding of how to help you with your challenges. Together, we've executed 5,000+ collaborations across YouTube and Instagram reaching 300+ million consumers. But what truly sets us apart is the combined past experience and unique perspective-taking it can enable for your brand.

For instance – Andrew lead global PR & Social Media at Absolut, Amanda ran Influencer Marketing for StyleHaul, Aron spent five years at Spotify as Director Growth, Peter founded and sold an award-winning data-driven digital agency and Viktoria ran a rapidly-growing media company.  Here are a few of their stories:

 

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Siri Berggren

Head of Campaign STUDIO

Siri has been with Relatable since the early days and executed over 4,000 collaborations across Instagram and YouTube reaching more than 250,000,000 consumers in 30+ countries.

Siri oversees our rapidly growing Campaign Operations Team in Stockholm, London and Los Angeles.

Aron Levin

client strategy & marketing

Aron advise our global clients on marketing and how to turn influencer marketing into an effective media investment.

Before starting Relatable, Aron spent five years at Spotify as Director Growth – in the team responsible for scaling Spotify from 1 to 100 million active users.

Prior to Spotify, Aron lead Ad Ops at King Digital Entertainment (The maker of Candy Crush, later acquired by Activision Blizzard).

He is also the author of The 2018 Influencer Marketing Handbook and was awarded with a Grand Clio in 2015 for his work with Spotify & Uber.

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Peter Blom

CHIEF Product OFFICER

Before he founded Relatable, Peter built the award-winning data-driven digital agency Rebel & Bird. Specialized in the rare overlap of user experience, design and data insights, Peter is responsible for all product development and analytics at Relatable. 

With his unparalleled data-driven campaign analysis capabilities, Peter is also in charge of all campaign and client analytics - helping our clients understand the business impact their campaigns and media investment have on their bottom line.

Amanda Erwin

Campaign operations, la

Based in Los Angeles, California, Amanda has spent the last 4 years working with influencer marketing across YouTube and Instagram for StyleHaul, United Entertainment Group and nowadays Relatable.

Her extensive experience and insight into the digital-first entertainment industry combined with a data-driven approach to campaign optimization makes her a crucial part of our operations in North America.

 

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Andrew Rozas

Managing partner, north america

Prior to joining Relatable and relocating to Los Angeles, Andrew lead global PR and Social Media for Absolut Vodka – headquartered in Stockholm, Sweden.

He hired Relatable to run his global influencer marketing activations back in 2016 and after about a year (and 12 or so global campaigns) we finally hired him to run our rapidly expanding North America operations. 

Legendary advertising man David Ogilvy once said never to hire your client, but in this instance we dare to say that he was wrong.

Karin Albons

campaign operations, STOCKHOLM

Speed is the name of the game for many of our clients and  with a growing demand to move fast, Karin joined our team to run our global large-scale campaigns. 

With her background in live broadcasting on national radio, Karin has what it takes to move fast while keeping track of the sometimes many moving parts while delivering high quality content and campaign results.

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@LennyTheBoston

22.4k followers on instagram

Lenny spends his days in our Stockholm office together with Siri Berggren, Head of Campaign Ops.

They say an image speaks a thousand words, so head over to @lennytheboston on Instagram and see what our favorite staff member is up to.

Josefine Gustafsson

FINANCE COORDINATOR

One of the biggest bottlenecks in scaling your influencer marketing and turning it into a predicable and efficient media channel is the large number of monetary transactions you'll need to carry out to assure that creators are paid for their work (while making sure that everything is done by the book). 

Josefine was one of the first people to join Relatable to help scaling our payment operations and making sure that the thousands of creators we're working with all over the world are getting paid for their work. 

 

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Kalle Mobeck

GENERAL MANAGER, nordics

Kalle was one of the first people to join our sales team specialized in the Nordics market and has spent the last 10+ years working with companies disrupting the ever-changing media landscape.

His clients at Relatable and previous businesses can attest to his genuine passion and drive for solving their problems and challenges.

 

 

 

Martin Garbarczyk

Chief Executive officer

Martin moved back to Stockholm in 2015 having spent the last 10 years across the world - most recently in New York, working with hundreds of consumer brands and advertising agencies in every vertical imaginable. 

The insights he gathered and frustration he witnessed first hand from the teams he met was what ultimately would spark the idea that would give birth to Relatable.

Ask and he'll happily tell you the full story (just keep in mind that his passion and energy will keep him going for a while, so be sure to clear your afternoon schedule.)

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Julia Undin

creative sales, Nordics

To put media dollars behind your influencer marketing activations you'll not only need a full 360 view of the digital media landscape, but more importantly a thorough understanding of how you connect the dots with traditional media channels. 

With her background in digital marketing for Bonnier Media (Sweden's biggest publishing group) – where she lead the shift from offline media to online media for two of their leading consumer brands, Julia is helping our clients and brands in the Nordics in their move from analog to digital and desktop to mobile.

 

Stefan Pettersson

chief technology officer

What does it take to accomplish the task at hand 10 times faster, 10 times cheaper or 10 times better? If it wasn't for Stefan, we wouldn't have the world's largest talent-independent index of influencers and digital-first creators. Neither would we have the capability to run some of the largest influencer marketing activations in the world for some of the most demanding marketing teams on the globe – without complex project plans or long lead times.

In charge of our growing tech stack, Stefan is specialized in bridging the cap between business and software development. With over 20 years of experience in web/mobile & game development, Stefan keeps pushing our capabilities above and beyond.

 

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Robert Istok

full-stack Developer, Stockholm

Running a business centered around the idea of efficiency and scale to help take our clients to the next level, most of our business would fall apart if it wasn't for the right technology. 

In 2017 when we met with Robert for the first time we knew he'd be a perfect addition to the team – and the fact that he lived in another country didn't stop him from packing his bags and move to Stockholm to join our expanding developer team.

Emily Frake

Campaign operations, LA

Bio in the works, stay tuned :-)

 

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Viktoria Wyckman

GENERAL MANAGER, UK

With a background as a professional photographer, filmmaker and producer combined with the experience of running a rapidly growing media company, Viktoria joined Relatable in 2017 to expand our sales and operations in Europe.

Viktoria is based in London and responsible for a our UK based operations. 

 

Simon Wahlqvist

CAMPAIGN OPERATIONS, Stockholm

Bio in the works, stay tuned :-)