Tommy Lei

Tommy - Blogger/Photographer & Styleteller from Los Angeles, USA

In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent. 

Meet @mybelonging – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.  

Alright let's get started, Tommy. Can you tell us a little bit about yourself? 

My name is Tommy, I'm 28 years old and work as a blogger/photographer/styleteller. 

Cool, where do you live, Tommy? 

Los Angeles, USA

So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen? 

Staying true to myself and my niche identity.

Besides Instagram,  where else can people find you online?

Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now?  Where would you want to be? 

Creative Director, Photographer and Brand/Image Consultant

That sounds so exciting! What's your favourite brand that you follow on Instagram? 


Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month? 


Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself? 

Be transparent and upfront about the expectations. Have a defined budget. Exercise respect and flexibility. 

And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)? 

Definitely open to them as long as I love and would personally purchase the product or service. 

On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts? 

Depends on the type of content or placement. I always try to make sure it's relevant to what I do and who I am. So far, it's been rather positive! 

What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations? 

Follow your gut when making the decision to partner up. Try not to overthink it and make sure the process is a natural fit for your voice + aesthetic! 

Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand? 

Alignment, expectation, budget and, above all, mutual respect. 

You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why? 

This was my first campaign with Relatable. 

And what's it like working with Relatable? 

I am loving it so far! My only suggestion is to allow influencers and creators to negotiate the budget as opposed to it being predetermined. 

That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be? 

Yves Saint Laurent

Thank you Tommy! Anything else you'd like to say? 

Can't wait to work with you guys further! 

And with those kind words we'll wrap up and encourage everyone to follow @mybelonging on Instagram and check out