Nicolò Federico Ferrari

Nicolò - Reality TV star from Milano, Italy

In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent. 

Meet @nicolo_federico_ferrari – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.  

Alright let's get started, Nicolò. Can you tell us a little bit about yourself? 

My name is Nicolò, I'm 23 years old and I'm a TV personality in Italy.

Cool, where do you live, Nicolò ? 

Milan, Italy

So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen? 

Thanks to the quality of my post and to the tv shows that I'm doing in Italy, I have a super fan base.

Besides Instagram,  where else can people find you online?

Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now?  Where would you want to be? 

I would like to go working in Unites States as a tv host and to continue my job on the italian television :-)

That sounds so exciting! What's your favourite brand that you follow on Instagram? 

I love technology so I would say...Canon, Nikon and Samsung. For clothes I would say Ralph Lauren and Tommy Hilfiger.

Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month? 


Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself? 

My first advice it's to really choose the influencers that fits well with their products. 

And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)? 

I usually don't accept works without any compensation because I always work on my post many days to promote a product in a proper way but it depends... If a brand offer me just free products that I really appreciate and that I use in my everyday life I accept with a big smile. 

On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts? 

My audience react really well because I don't do many sponsored posts so they know that when I'm doing one is because I really love a brand or a product. 

What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations? 

I suggest them to work really hard on their proper social pages to be more competitive in this new business. 

Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand? 

I always choose creative brands with a good quality range of products

You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why? 

This last campaign was amazing because it was great to be part of a worldwide project. Influencers from all over the world created something to reach the same goal. 

And what's it like working with Relatable? 

Working with Relatable was for me a great experience because it's the first time that a foreign agencies contact me for a collaboration. You were really precise in your demand and in what was the request of the brand. You were also very polite and organized. I would like to improve my self again and again to help you promoting brands in the best way ever. 

That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be? 

I would like to have a dinner with Louis XVI to know more about life in France in the 18th century

Thank you Nicolò ! Anything else you'd like to say? 

Thanks for choosing me for the Polaroid campaign. Ot was a pleasure to work with you all. 

And with those kind words we'll wrap up and encourage everyone to follow @nicolo_federico_ferrari on Instagram and check out