Lorena - Blogger & Advertising professional from Rio de Janeiro, Brazil
In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent.
Meet @lorenacampello – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.
Alright let's get started, Lorena. Can you tell us a little bit about yourself?
My name is Lorena, I'm 35 years old and work as a blogger and in advertising.
Cool, where do you live, Lorena?
Rio de Janeiro, Brazil
So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen?
My growth was very natural. I did not plan to become an influencer. People were liking my lifestyle and started to follow. At first I did not even want to be a blogger, but there came a time when I decided not to refuse the invitations and opportunities that were appearing.
Besides Instagram, where else can people find you online?
Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now? Where would you want to be?
Have a recognition of my work not only in my country. I want to expand borders!
That sounds so exciting! What's your favourite brand that you follow on Instagram?
Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month?
Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself?
Not only look at the numbers, look primarily at the engagement of the influencers.
And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)?
Depending on the brand I accept to work in exchange for products.
On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts?
The audience is usually good, because I usually work with only brands that I really identify with.
What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations?
Work hard! LOL
Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand?
The brand should match with my profile!
You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why?
I had excellent support from relatable employees throughout the campaign. Every time I asked for help I got a response very quickly.
And what's it like working with Relatable?
The positive experience was when I had a problem receiving the product because of the customs the team solved very efficiently so that I could be part of the campaign.
That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be?
Leonardo da Vinci. Because in my opinion he is one of the most intelligent people in the history of mankind. I wonder how much I could learn from him during a dinner :)
Thank you Lorena! Anything else you'd like to say?
I would say that it was an immense pleasure to work with Relatable. I hope to see you soon!
And with those kind words we'll wrap up and encourage everyone to follow @lorenacampello on Instagram and check out http://lorenacampello.com