Lauren - Blogger from New York, USA
In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent.
Meet @northofmanhattan – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.
Alright let's get started, Lauren. Can you tell us a little bit about yourself?
My name is Lauren, I'm 25 years old and work as a blogger.
Cool, where do you live, Lauren?
New York, USA
So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen?
Time. I have been growing my followers for about 3 years and I do it all organically. I do not believe in giveaways or any 'fast' way to grow your audience. Most of them end up being bots or unfollow you. There is no short cut.
Besides Instagram, where else can people find you online?
Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now? Where would you want to be?
My goal is for my blog to continue to grow and enjoy every amazing experience that comes along with that. I find that every opportunity is a stepping stone.
That sounds so exciting! What's your favourite brand that you follow on Instagram?
Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month?
Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself?
Make sure the influencers you are working with are organic. If the large following is from giveaways or even buying followers/likes/comments...you will see it in the campaign results and in the end it will not benefit the brand. It is better sometimes to work with a smaller influencer who's following is real
And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)?
It depends on the product. I usually do not agree on the work. Recently, I was gifted an extremely expensive piece yet still compensated for my work/photography. Influencers need to make money as well.
On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts?
I would say my audience reacts to sponsored posts pretty much the same as my regular posts.
What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations?
Make sure the creators are authentic.
Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand?
Product and compensation
You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why?
The campaign guidelines were straight forward, which made it easier. It was different for me because it was my first campaign I have participated in that includes multiple slides on Instagram.
And what's it like working with Relatable?
This was my first time working with Relatable and I really enjoyed the experience. It was a positive one for sure. The only thing I would like to see from Relatable is more opportunities coming my way!
That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be?
After reading a book on Coco Chanel.. I would have to say her. We also share the same birthday.
Thank you Lauren! Anything else you'd like to say?
More campaign opportunities please!
And with those kind words we'll wrap up and encourage everyone to follow @northofmanhattan on Instagram and check out http://www.northofmanhattan.com