Julie Hartwell

Julie - Photo Booth Company Owner from Los Angeles, CA

In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent. 

Meet @itslejules – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.  

Alright let's get started, Julie. Can you tell us a little bit about yourself? 

My name is Julie, I'm 27 years old and I own photo booth company :-)

Cool, where do you live, Julie? 

Los Angeles, CA

So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen? 

I post quality photos that people like to see.

Besides Instagram,  where else can people find you online? 


Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now?  Where would you want to be? 

I would love to be a full time blogger. 

That sounds so exciting! What's your favourite brand that you follow on Instagram? 

I love WhoWhatWear

Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month? 


Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself? 

Just be honest up front with what you're offering the blogger and what you want from them in return. 

And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)? 

It's great for new bloggers but with anyone over 10K I don't think they should do it without compensation.

On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts? 

Very well because even though they're sponsored they still know I test everything and give my true thoughts on the product or service. 

What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations? 

Remember that this is a job and to show your best work. 

Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand? 

If I like the brand and if I would use it without them reaching out.

You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why? 

This past one was VERY organized and I loved that. 

And what's it like working with Relatable? 

I loved working with them. As I said before it was very organized and easy to work with them. Also I loved the brand that we did the collaboration with. 

That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be? 

I would love to have dinner with my mothers father (my grandpa). He died before I was born and I have been told I am a lot like him. 

Thank you Julie! Anything else you'd like to say?

Thank you for this great collaboration!

And with those kind words we'll wrap up and encourage everyone to follow @itslejules on Instagram and check out http://www.itslejules.com