Gabriella - Blogger from New York, USA
In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent.
Meet @gabriellazacche – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.
Alright let's get started, Gabriella. Can you tell us a little bit about yourself?
My name is Gabriella, I'm 27 years old and work as a blogger.
Cool, where do you live, Gabriella?
New York, USA
So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen?
I have a web blog in Brazil since 2014, and I guess my style of writing and staying true to myself without pretending to be someone else brought my readers closer to me
Besides Instagram, where else can people find you online?
Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now? Where would you want to be?
I want to open my own fashion business in sustainable apparel
That sounds so exciting! What's your favourite brand that you follow on Instagram?
Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month?
Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself?
Some brands ask us to do around 3 or 4 posts for a product. They need to understand that it doesn't look organic for us to post that much on one product. Establishing too many criteria on non-paid collabs also put a lot of constraints in our creativity.
And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)?
I understand that a few brands are starting now and don't have a budget for paid influencer activations. However, it does take a lot of work for us to put pictures together. It's not only wearing the pieces anywhere and ask someone to take it. It takes making arrangements with a photographer, thinking about the backdrop that you want to show the product, the lightening, the whole figure (for example, we also need to do hair and makeup!). Brands very often underestimate our time when they just want to offer a free product (that frequently is under, say, $50) in exchange for 1 or two posts.
On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts?
Because I handpick the sponsor posts I make on the blog, their reaction is the best possible. I avoid partnering with brands that don't resonate with my audience.
What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations?
Don't fall to the temptation of partnering with all the brands that offer you something. Saying 'no' to things that don't resonate with YOUR personal brand is OK. Remember that representing everything means standing for nothing.
Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand?
The product mix, the prices, the visual quality of their website and instagram, and quality and number of followers. The brand DNA is also something that I take into consideration.
You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why?
The process was very seamless, instructions were clear and the fact that there is a robot checking to see if everything on the campaign checks makes all the difference. Usually, if there is a person checking for all those things, maybe they'll only let us know that there's something wrong by the time the campaign is almost over.
And what's it like working with Relatable?
My whole experience was very positive.
That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be?
Thank you Gabriella! Anything else you'd like to say?
And with those kind words we'll wrap up and encourage everyone to follow @gabriellazacche on Instagram and check out http://www.feitocomglamour.com