Eva - Blogger from Erlangen, Germany
In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent.
Meet @eva_jasmin – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.
Alright let's get started, Eva. Can you tell us a little bit about yourself?
My name is Eva, I'm 20 years old and work as a blogger.
Cool, where do you live, Eva?
So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen?
Hard work, patience and a bit of luck, well honestly, I most times also don't why people chose to follow me, since I am just a normal 20year old girl.
Besides Instagram, where else can people find you online?
Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now? Where would you want to be?
Traveling the world while still working as a blogger
That sounds so exciting! What's your favourite brand that you follow on Instagram?
Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month?
Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself?
Do your research such as: what's the name of the blogger but also does this person really suit to our brand?
And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)?
I usually don't work with them. I cannot pay my rent with free products...
On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts?
Good, since I try to balance it out with enough "normal" posts and also I work hard on integrating them good as well as staying authentic
What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations?
Be authentic and just promote what you honestly would buy by yourself!
Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand?
Does the brand as well as the product fit to me and my blog? Do they offer me a suitable compensation?
You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why?
It was more special, I didn't see EVERY blogger participate in the campaign and promoting the same product over and over again
And what's it like working with Relatable?
Easy and fair!
That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be?
Coco Chanel, because I simply adore her
Thank you Eva! Anything else you'd like to say?
Keep up working like this!
And with those kind words we'll wrap up and encourage everyone to follow @eva_jasmin on Instagram and check out http://www.eva-jasmin.de