Carol - Fashion designer from Rio de Janeiro, Brazil
In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent.
Meet @ascarolp – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.
Alright let's get started, Carol. Can you tell us a little bit about yourself?
My name is Carol, I'm 18 years old and work as a fashion designer & stylist.
Cool, where do you live, Carol?
Rio de Janeiro, Brazil
So, you’ve a lot of followers on Instagram – how did that happen?
It all started on my Tumblr and Polyvore account, I used to reblog and post stuff and I just got recognized for my work! People like to see what I create on Polyvore and started following me on Social Media.
Besides Instagram, where else can people find you online?
Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now? Where would you want to be?
My goal right now is to move out to New York or Los Angeles, I guess we have more opportunities there. My dream is to build my own thing and make my name universal.
That sounds so exciting! What's your favourite brand that you follow on Instagram?
I.AM.GIA is my favorite account to follow. I just love the way they put things together!
Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month?
Wow, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself?
Focus on the right people, the ones who have the style that matches your brand and the ones who could represent it, not just influencers with the biggest following. Sometimes 2 influencers with a smaller audience and a nice style that matches your brand can be 10x better than one with 4M followers that just posts random stuff.
And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)?
I don't see nothing wrong with it to be honest.
On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts?
I've done many sponsored posts lately and they're reacting really well to it. I don't like to "fake" things so I always try to be as spontaneous as possible.
What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations?
Reach out to the brands that match your style and audience, be honest and do the best you can do.
Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand?
As a Fashion Designer, I always look for the ones with great designs. Having a good Instagram feed can be really good for your brand too, as I mentioned before, I.AM.GIA is my currently favorite brand on Instagram because their posts are inspiring, I also love Nasty Gal's Instagram account. - And of course, how they reach to me, it's so important to stay professional but nice at the same time.
You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why?
Relatable and their staff were really helpful and friendly with the Polaroid campaign.
And what's it like working with Relatable?
My experience working with Relatable was just amazing. I received full support whenever I emailed the team, they always helped me and answered in time. If there are any future collaborations in the agency I would totally love to join again.
That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be?
Donatella Versace, her influence is Fashion is legendary and inspiring and I would love to sit and just listen to her.
Thank you Carol! Anything else you'd like to say?
Thank you Relatable for including me on the campaign. I really enjoyed doing it and can't wait for future collaborations!
And with those kind words we'll wrap up and encourage everyone to follow @ascarolp on Instagram and check out http://snapchat.com/acarolsp