Monika - Brand developer from Norway
In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent.
Meet @thestyleventure – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.
Alright let's get started, Monika. Can you tell us a little bit about yourself?
My name is Monika, I'm 22 years old and work as a brand developer.
Cool, where do you live, Monika?
So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen?
I have been working hard for 2 years to achieve this. It is not easy and it is hard to break through with instagram changing the algorithm.
Besides Instagram, where else can people find you online?
Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now? Where would you want to be?
I would love to live off online work and collaborations.
That sounds so exciting! What's your favourite brand that you follow on Instagram?
Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month?
Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself?
Be respectful and treat influencers seriously.
And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)?
I find it a bit disrespectful since we all put so much work into our instagram. It is a full-time job in itself. Sometimes I will accept free collaborations if I see working with the brand in the future.
On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts?
They like them. They see it as an added value.
What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations?
Always post on time.
Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand?
I choose the brands that fit with my aesthetic. Also I see if the post would be interesting to my followers.
You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why?
I liked this campaign with relatable because it was very simple to follow. Many times you have to guess what brands actually want.
And what's it like working with Relatable?
Relatable is my favourite agency to work with. The instructions are always easy to follow and I am also paid accordingly. I would suggest not using the 'multiple photos' for the advertising though since people don't really post posts like that as influencers. When they do it is obvious that it is an ad. For an ad to be successful it is better to make it fit into the bloggers timeline more.
That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be?
Jesus – I would ask him what the universe is for :-)
Thank you Monika! Anything else you'd like to say?
Keep going! Love working with you.
And with those kind words we'll wrap up and encourage everyone to follow @thestyleventure on Instagram and check out http://www.thestyleventure.com