The Relatable Way –
1/ Measurable results, 2/ Engagement & 3/ Scale
Results you can measure
1/ Influencer Marketing is a marketing investment and costs should always be mapped to relevant KPIs
2/ Engagement is found in the long-tail with the right people for your brand (and the right brand for them!)
3/ With a long-tail of influencers (with really high engagement) you’ll need many people to achieve scale and bottom-line impact.