The Relatable Way –
1/ Measurable results, 2/ Engagement & 3/ Scale

 
 

Results you can measure

1/ Influencer Marketing is a marketing investment and costs should always be mapped to relevant KPIs 


Engagement

2/ Engagement is found in the long-tail with the right people for your brand (and the right brand for them!)


Scale

3/ With a long-tail of influencers (with really high engagement) you’ll need many people to achieve scale and bottom-line impact.