Lucrezia Candelori

Lucrezia - Blogger and university student from Rome, Italy

In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent. 

Meet @lucreziacandelori – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.  

Alright let's get started, Lucrezia. Can you tell us a little bit about yourself? 

My name is Lucrezia, I'm 21 years old and work as a blogger and university student. 

Cool, where do you live, Lucrezia? 

Rome, Italy

So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen? 

I don't even know! I guess people simply liked what I posted! :)

Besides Instagram,  where else can people find you online? 

http://www.lucreziacandelori.com

Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now?  Where would you want to be? 

I would like to be a fashion journalist and keep up with my blog as well as graduating at university. 

That sounds so exciting! What's your favourite brand that you follow on Instagram? 

Subdued

Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month? 

20

Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself? 

To make sure the influencers they're picking are not lying about their numbers and their engagement

And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)? 

I almost never accept this kind of collaborations. 

On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts? 

They enjoy it because they know I only promote things that I actually like! :) 

What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations? 

Be faithful to yourself! 

Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand? 

I need to like their style! 

You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why? 

It was huge! I loved seeing how so many of us influencers posted about it at the same time! 

And what's it like working with Relatable? 

It was great. The team is super efficient and fast to answer, and everything was handled perfectly. 

That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be? 

Coco Chanel

Thank you Lucrezia! Anything else you'd like to say? 

Thank you guys!! Hope to work together with you! 

And with those kind words we'll wrap up and encourage everyone to follow @lucreziacandelori on Instagram and check out http://www.lucreziacandelori.com