Ale Serra

Alessandra - Blogger from São Paulo, Brazil

In this new interview series you'll get to meet some of the millions of people in the relatable index and hear their point of view, honest opinions and advice to marketing teams and brands that are looking to engage the growing long-tail of digital influential talent. 

Meet @byaleserra – one of 260 people that participated in our recent global campaign with Polaroid Eyewear.  

Alright let's get started, Alessandra. Can you tell us a little bit about yourself? 

My name is Alessandra, I'm 27 years old and work as a blogger. 

Cool, where do you live, Alessandra? 

São Paulo, Brazil

So, you’ve a lot of followers on Instagram with exceptionally high engagement, how did that happen? 

It happen with much work, connect with my niche, like and following! And the most important, showing the people what i love to do, and my followers loved.

Besides Instagram,  where else can people find you online? 

http://jardimdesmodes.com

Now, with a growing fan base and high quality content you're on a really great trajectory. But what's your goal (or dream even) say, in a year from now?  Where would you want to be? 

My dream is visit the entire world, showing the people my lifestyle! In a year i would be traveling and show to all the beauty from other countries, and the fashion world. 

That sounds so exciting! What's your favourite brand that you follow on Instagram? 

Gucci

Sweet! Speaking of brands and Instagram, how many brands are contacting you for collaborations each month? 

10

Congrats, that's amazing and quickly adds up to alot of opportunities this year. With that many brands reaching out to you, what’s your #1 advice for brands that are looking to run brand marketing campaigns with online content creators and influencers like yourself? 

My first advice is understand what the brand needs and study the strategies together. This way we can have good results. 

And what are your thoughts about brands that are contacting you to do work for them without any compensation (just free products)? 

Depends the proposal. 

On the topic of compensation and disclosure, how is your audience reacting to #sponsored posts? 

The engagement are good, they reacting with the sponsored, because i always do with brands i really liked. 

What’s your #1 advice for other digital creators like yourself that are looking to run successful brand collaborations? 

Really need study, apply, and have patience with the successful brand. Because these brands, wants to see a digital creator with real engagement, where the followers believe and thrust in our advice, in our posts, in our digital life! With this, the brands will work with you! 

Final question about brand collaborations then: The Brands that you are choosing to work with – What are the main factors when you choose to collaborate with a brand? 

The identity of the brand. 

You recently participated in one of our campaigns with Polaroid Eyewear along with 260 other people. How did this campaign differ from other collaborations you have done or seen others do and why? 

It was very well organized with all the points specified through in the e-mails. 

And what's it like working with Relatable? 

It was good, i loved! I expected work with Relatable in the future in more campaign. Yes, is different, is better and organized! 

That's lovely to hear! Final question – If you could have dinner with anyone dead or alive, who would it be? 

My boyfriend, because he is my partner in all the things, since the little things to believe in my all and impossible dreams! He make with me all the things possible. 

Thank you Alessandra! Anything else you'd like to say? 

Thanks to choose me to work with Relatable, I really loved! 

And with those kind words we'll wrap up and encourage everyone to follow @byaleserra on Instagram and check out http://jardimdesmodes.com