Want to learn how some of the largest brands in the world run brand ambassador and influencer marketing activations at massive scale with zero headache?

Check out these 12 special case studies revealing how we run influencer marketing at massive scale for Uber, Spotify, Adobe, Tele2 & Absolut Vodka. You'll discover how...
 

  • Uber launched one of the largest influencer marketing campaigns in the world in time for Super Bowl
  • Absolut Vodka coordinated 47 brand ambassadors in 3 continents & 6 countries - All on the same day
  • Tele2 took a stance against racism and discrimination all over Europe with 47 Eurovision lovers
  • Spotify are leveraging their most influential users to build a word-of-mouth army
  • Adobe launched the world's largest brand ambassador campaign on Instagram
 
 

Uber quickly turned their Super Bowl campaign into a nationwide top trending topic with their 47 most influential brand ambassadors in NYC.

Client: Uber
Campaign: Uber Puppy Bowl
Date: February 2016

# of ambassadors: 47
Markets: United States
Duration: 1 day
Reach: 10 million
Interactions: 190,000+
Engagement: 1.90%
Project lead time: 8 days
Overhead:  1 Google hangout

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24 hours was all it took to get 24 Samsung influencers on Manhattan to show up at the new flagship store to quickly get the word out! 

Client: Samsung
Campaign:  Samsung 837 store launch
Date: February 2016

# of ambassadors: 24
Markets: New York City, USA
Duration: 2 days
Reach: 2.1 million people
Interactions: 37,000+
Engagement: 1.8%
Project lead time: 5 days
Overhead: 1 Google hangout

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Actors, Models, Athletes & TV hosts participated in this activation reaching more than 14 million followers on the same week!

Client: SKYN
Campaign: SKYNFEEL APPAREL
Date: July 2016

# of stories: 28
Markets: US & Brazil
Duration: 2 days
Reach: 14 million people
Interactions: 277,000+
Video views: 162,000+
Project lead time: 3 weeks
Overhead: 1 meeting, a few calls

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Everybody loves Discover Weekly – And so we teamed up with Spotify to activate their most influential brand ambassadors in Sweden.

Client: Spotify
Campaign: Discover Weekly SE
Date: May 2016

# of stories: 70
Markets: Sweden
Duration: 4 weeks
Reach: 1,800,000 people
Interactions: 97,000+
Engagement: 4.84%
Project lead time: 10 days
Overhead: 2 meetings

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Adobe engaged the creative community at never-before-seen scale and created #sponsored content on Instagram outperforming native posts. Crazy!

Client: Adobe
Campaign: Creative Cloud Launch
Date: June 2016

# of ambassadors: 125
Markets: 5 markets in total
Duration: 1 day
Reach: 6.2 million
Interactions: 260,000+
Engagement: 4.23%
Project lead time: 6 days
Overhead: 2 phone calls

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Our geo-targeting capabilities really came into play when Wolt launched their food delivery service and targeted specific neighbourhoods in Stockholm.

Client: Wolt
Campaign: Product launch, Sweden
Date: May 2016

# of stories: 72 posts
Markets: Stockholm, Sweden
Duration: 6 weeks
Reach: 798k people
Interactions: 28,690
Engagement: 3.77%
Project lead time: 5 days
Overhead: 2 meetings, 1 phone call

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Word of mouth is more likely to happen in close-knit groups of friends. Check out how Airtime leveraged this insight to get the word out with Relatable.

Client: Airtime
Campaign: Product launch, US
Date: April 2016

# of ambassadors: 64
Markets: 5 cities in United States
Duration: 4 days
Reach: 345,000+ people
Interactions: 16,777
Engagement: 4.9%
Project lead time: 10 days
Overhead: 4 meetings

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The people we meet change our lives and Tinder is the best way to discover and meet interesting people nearby – Check out the case study to learn more.

Client: Tinder
Campaign: Meet Someone New
Date: Aug/Sep 2016

# of stories: 60
Markets: Indonesia, Turkey, Mexico
Duration: 4 weeks
Reach: 4,200,000 people
Interactions: 168,000+
Engagement: 4.0%
Project lead time: 3 weeks
Overhead: 2 meetings

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You know those #AbsolutNights when...? Check out this case study to see how Absolut activated an army of creative individuals all over the U.S.

Client: The Absolut Company
Campaign: #AbsolutNights
Date: May 2016

# of stories: 75 posts
Markets: United States
Duration: 8 weeks
Reach: 2.5 million people
Interactions: 392,000+
Engagement: 6.6%
Project lead time: 2 weeks
Overhead: 1 meeting, 1 phone call

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Could we get people in 4 countries to sing for Europe and take a stance against racism, all on the same day? Get the full case study to find out.

Client: Tele2 / Eurovision 2016
Campaign: #SingForEurope
Date: April 2016

# of ambassadors: 47
Markets: 4 (UK/FR/ES/SE)
Duration: 1 day
Reach: 2 million people
Interactions: 71,000+
Engagement: 3.9%
Project lead time: 8 days
Overhead: 1 meeting, 3 phone calls

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Learn how Absolut Vodka coordinated 47 brand ambassadors in 3 continents & 6 countries - All on the same day - reaching more than 1.1M people

Client: The Absolut Company
Campaign: National Cosmo Day
Date: May 2016

# of ambassadors: 47
Markets: 5 (BR/MX/FR/ES/SK)
Duration: 1 day
Reach: 1.140,000 people
Interactions: 50,800
Engagement: 3.4%
Project lead time: 4 days
Overhead: 2 phone calls

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Change Lingerie teamed up with the Red Cross organisation to empower women and do good while doing well with 27 Norwegian brand ambassadors.

Client: Change Lingerie
Campaign: Change - 10th anniversary
Date: October 2016

# of stories: 34
Markets: Oslo/Norway
Duration: 4 days
Reach: 408,049 people
Interactions: 11,000
Engagement: 2.76%
Project lead time: 2 weeks
Overhead: 3 meetings

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